Origin of Jumpman Logo | Jumpman Origin of Jumpman Logo | Photoshoot That graceful picture was not only worth a thousand words but eventually billions of dollars. One of the pictures captured was Jordan doing a ballet move, not a dunk. Since they couldn't use the image, they decided to recreate the moment on a studio set with Jordan wearing his Bulls colors. ![]() Peter came across a photo of Jordan in "Life" Magazine showing him wearing his Olympic jumpsuit and soaring towards a rim with a pair of New Balance shoes on his feet. The design team in charge of creating the Jordan brand was led by Peter Moore. The story behind that Jordan photo is also interesting. For three years, it was actually just the wings, but the hang tag featured a photo of Jordan which would eventually become the logo. Part of the Nike deal was Jordan having his own shoe and much like the "Friday The 13th" movies that people thought the Hockey mask-wearing Jason was the killer (it was actually his mom & the mask didn't appear until the sequel) in the first movie, the original Jordan shoe didn't have the famous Jumpman logo. They passed and Nike won the lottery that day.although it would take a while for them to realize it. Instead of signing right away, Jordan went back to Adidas and said if you can come anywhere close to this deal then I'm yours. ![]() ![]() So he visited Nike and they offered him a Vito Corleone deal most would have thought would be too hard to pass up. But when it was time for the NBA rookie to sign a shoe deal, he wanted to be an Adidas man.Īt that time, Adidas was more focused on an international market and didn't have much interest in basketball players. He played in the Olympics with Converse kicks. He played at North Carolina in Converse kicks. Michael Jordan grew up wearing Converse kicks like his idol David Thompson.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |